1. THERE'S LESS COMPETITION. As long as it's not your company, every corporation in your sector that goes to the wall means less competitors for that next account or customer order.
The painful rationalisation that's occuring in many industries gets rid of the mediocre players, leaving only the best companies to thrive.
Take the hedge fund business for example.Investment guru George Soros has estimated that within a year up to half of the thousands of hedge funds will be gone.
But consider the counter point: the ones that are still around will then be operating in a marketplace with far less competitors. That's great news for them.
2. THERE'S LESS DARING. In a vibrant economy companies take risks. Hey, when their coffers are overflowing with cash they can afford to.
Not now though. Almost every company is playing it safe.
So this is amazing opportunity for those who still have some balls. In such a volatile marketplace opportunities abound.Taking risks has the potential to pay off like never before.
Keep your courage and you'll have the chance to gain massive amounts of ground simply because so few others will match your daring.
3.CLIENTS ARE MORE DISATISFIED. In tough times, clients are more apt to look around for better suppliers.They become desperate for any advantage they can get.
As a result it''s easier to tempt companies to try your wares or give your service a shot.
When times are good people party. When times are bad they start looking for better solutions.
Be that solution.
4. NO CAPITAL MEANS ORIGINALITY RULES. Tried to get a loan from a bank lately? Good luck. It's surely the toughest environment to get raise capital since the 1930's.
Why is this good news? Well it means that the only way to grow is by doing things better, not just by throwing more money at them.
By originating products. Pioneering new processes.Smashing the staus quo. The truth is,you have a much better chance of creating something extraordinary in this environment because you can't use capital to grow. You are forced to come up with awesome new ideas.
5.AFTER CALAMITY COMES REGENERATION. It's always shocking to watch news footage of forests being ravaged by fire. It seems like nothing could be left alive. But come back to that same forest 6 months later and it's usually teeming with new green life.
The more mighty the devastation, the more new shoots grow up to regenerate it.
So it is in business.That's why so many great companies,( like Intel, Microsoft. G.E., Hyatt, Hewlett Packard , CNN, Wikipedia and Fedex) were founded during recessions.
So take no notice of the economic doomsayers. Truly,the next year can be one of the most prosperous, exciting and successful of your entire life.
If you decide now to take advantage of these hard times, rather than just suffer them.
As always, fortune will favour the brave.